Divas SnowGear Partners With Gamma Sales Inc. for Distribution in Canada
Divas SnowGear has targeted the Canadian market with its line of attractive, functional and fashionable women’s snowmobile riding apparel since its inception two years ago with success. Because of the successes, the need for a Canadian distributor was necessary. Divas SnowGear is thrilled to announce their Canadian partnership with Gamma Sales Inc. to distribute their brand for this coming 2012/13 snow season! According to Wendy Gavinski, founder of Divas SnowGear and the motivating force behind the brand, “We found that the Canadian market was very strong for us in the early stages of our business. The women recognized our business model of offering fashionable, yet functional apparel almost immediately before we had even advertised. Gamma is the leading Powersport distributor in Canada and we couldn’t be happier to have them behind us as such a powerhouse.”
Based in Ontario, Gamma Sales is a Canadian leader in the distribution of parts and accessories, boasting one of the largest networks of Powersports dealers in Canada. Gamma identified Divas SnowGear as a line that added great value to their offering straightaway. Dan Nowlan, Gamma’s Product Manager said, “The women’s snow machine market is a segment that is growing at a rapid pace. I’ve paid close attention to Divas SnowGear and how they have targeted this new, niche market specifically and wanted to get involved to help our own business grow in this category.”
The 2013 Divas SnowGear line will be available through Gamma in the fall of 2012. See your local Gamma Sales Representative or an authorized Gamma dealership for more info, or contact Divas SnowGear at Sales@DivasSnowGear.com.
WPS Partners with Divas SnowGear for US Distribution
Western Power Sports, Inc. is pleased to announce their recent partnership with Divas SnowGear for distribution of their line of attractive, functional and fashionable women’s snowmobile riding apparel. According to Wendy Gavinski, founder of Divas SnowGear and driving force behind the line, “Previously, when I would visit a snowmobile shop, I couldn’t find a large enough selection of women’s snowmobile riding apparel to satisfy both of my passions, snowmobiling and fashion.” Wendy took this frustration over the lack of available riding gear and created a truly unique line of women’s snowmobile apparel in hopes to one-day fill that void in snowmobile retailers. “Now, our commitment to this goal is finally paying off with our WPS partnership,” Wendy added.
WPS immediately identified Divas SnowGear as a line that added tremendous value to their offering. “Aligning ourselves with an up-and-coming brand of snowmobile apparel based in Madison, WI fit perfectly with our goal of gaining more market share in the Midwest and offering a strong women’s line to support the growing women’s snowmobile segment” stated Ron Bentzinger, Snowmobile Product Manager for WPS. Wendy went on to say, “Of course we are just as excited about the partnership knowing WPS’ potential to reach customers we do not have the physical capacity to reach or service with the care we demand for our customers. With their help, we can keep our focus on manufacturing the most fashionable, yet functional outerwear for women. We are super confident the dealers and end consumer will see the passion both parties put forth in keeping up with the evolution of this new, exciting niche market we are creating.
The 2013 Divas SnowGear line is available now for dealer pre-booking and will be available to the public this fall of 2012. See your local WPS sales representative or authorized dealership for more info, or contact Divas SnowGear at www.DivasSnowGear.com.
Established in 1960, Boise, Idaho, based WPS (Western Power Sports, Inc.) distributes over 85,000 products to thousands of dealers nationwide. WPS is currently the fastest growing nation-wide delivery system of powersports industry products and delivers these products through its regional warehouse network; with locations in Boise, Idaho; Fresno, California; Memphis, Tennessee; Elizabethtown, Pennsylvania; and Ashley, Indiana. WPS strives to bring powersports dealers the best in service, product, and delivery. For more information about WPS, visit www.wps-inc.com
DIVAS SNOWGEAR PARTNERS WITH YAMAHA MOTORS USA
YAMAHA TO PROVIDE U.S. DISTRIBUTION
Divas SnowGear is pleased to announce their recent partnership with Yamaha Motors USA to distribute their line of attractive, functional and fashionable women’s snowmobile riding apparel. According to Wendy Gavinski, founder of Divas SnowGear and driving force behind the line, “Previously, when I would visit a snowmobile shop, I couldn’t find a large enough selection of women’s snowmobile riding apparel to satisfy both of my passions, fashion and snowmobiling.” Wendy took this frustration over the lack of available riding gear and created a truly unique line of women’s snowmobile apparel in hopes to one-day fill that void in the snowmobile retailers. “Now, our commitment is finally paying off with our partnership with Yamaha,” added Wendy.
Yamaha immediately identified Divas SnowGear as a line that added tremendous value to their offering. “The goals of aligning ourselves with an established distributor and the gap that Yamaha needed to fill in their women’s offering, make a perfect fit for both parties” added Wendy. Robert Orr, Yamaha’s US Parts and Accessories Product Planning Supervisor, immediately proclaimed his excitement stating, “Divas SnowGear fits right in line with our mission of satisfying our customers and exceeding their expectations with products of superior quality, unmatched performance, and extraordinary value.”
Yamaha has been in the snowmobile business for 45 years, so they know a good product when they see it. When the partnership was finalized, Robert added, “I’m really looking forward to a prosperous relationship with Divas SnowGear for many years to come. I’m very confident our consumer and dealer network will see exactly what I see as we roll out the new product line over the next few weeks.”
The 2013 Divas SnowGear line will be available fall of 2012. See your local Yamaha sales representative or authorized dealership for more info, or contact Divas SnowGear at Sales@DivasSnowGear.com.
We are just landing back in our office chairs after a very short, but successful trip to the 2012 Indy Dealer Expo! We had a great feeling and vibe going for the show before we even left because of the Nifty 50 award and the exposure it brings to our brand and our new Divine II Jacket. Thank you Powersports business! This is a photo from their booth with all the winners and we are proud to be included with such good companies.
We arrived to Indy on Saturday morning and went straight into meetings with some pretty key people in the industry and they all went very, very well. Next season will be very different for Divas SnowGear and it will also be much easier for the consumer to find our product in their local market. We will have two major announcements coming soon! A big thank you goes out to all our friends that helped us get these deals done! That’s it for today as we have plenty of work to get done so we can announce our up coming plans.
Have a great week!
Divas SnowGear is proud to announce that it has been selected by the editors of Powersports Business as a Nifty 50 award winner for its Divine II Jacket! The Nifty 50 is an annual contest hosted by Powersports Business that identifies the top products and services available in the Powersports industry and range from consumer products to dealer services.
“This is especially exciting for us because we have taken our frustrations with women’s snowmobile gear from a concept to producing the leading fashionable, yet functional outerwear available to women in less than a year and a half. Our concept of focusing strictly on women’s outerwear, a strong casual line, and snowmobiling accessories designed by women for women is unmatched in this industry!” said Wendy Gavinski, President of Divas SnowGear.
The Divine II Jacket is the predecessor of the widely successful Divine Jacket launched in 2011 by Divas SnowGear. Wendy added, “We feel very confident moving forward that our second generation jacket having improved features, materials, and styling will set a new trend in women’s snow apparel above and beyond what has already been set by our initial outerwear launched in 2011.” With ThinsulateTM insulation, a 420 denier waterproof and breathable shell, and YKK zippers women can enjoy snowmobiling while looking sleek, trendy, and Divine!
We’ll chack back in with pictures and more on the new jacket soon!
Wow, what a whirlwind ride it has been over the last few months. Or to be exact, since we last posted on September 14th. EEEK! We promise to get better at keeping our blog updated and in keeping everyone in the loop better on what we have going and what is new in the world of Divas SnowGear. Hopefully, a lot of you had the chance to say Hi to us at some of the snowmobile shows. We hit it hard this year to promote our brand and tell everyone our story. The story goes like many, in that we were tired of not seeing the specific products we wanted on the market. Anyway, back to the shows. We (Travis, Wendy, and the second Travis) had the chance to meet so many cool people from dealers, to other manufacturers, consumers, and heck, even our competitors were all very friendly and cool. We started off the whirlwind tour at Hay Days and proceeded to the following: Syracuse, Epping New Hampshire, Toronto Ontario, Milwaukee, Novi, and even all the way up to Edmonton. We did all these shows, while maintaining the day-to-day business and getting ready for next year! Next time we’ll get into some specific stories that are quite crazy from the shows and the crazy people we met. Also, look for new product and more specific company happenings soon. That’s all the time we have for now!
Cheers to all our fellow Divas!
The official kick-off to the 2011 snowmobile season took place this past weekend @ Hay Days Grass Drags in North Branch, MN. This year they really seemed to have the traffic situation figured out, which made for much better attendance over all. We got to see many of our industry friends, fans and new Divas at the event which was great! Saturday was an action packed day with the swap meet, grass drags, extreme free-style show and the unveiling of the all new 2012 Arctic Cat race sled. Our favorite Diva and host of Sled Head 24/7 Meisha Johnson was all dolled up (as usual) in a cat-women suit to officially unveil the new Arctic Cat race sled along side of Monster Energy sponsored Tucker Hibbert. The crowd was pleased, and by the looks of it, the new race sled will prove to be Tuckers way to the podium each weekend as he dukes it out with Polaris’ star Ross Martin. The Divas SnowGear tent was rockin’ all weekend, with a few visits from Meisha and several other industry icons. The ladies LOVED the new outerwear line, as well as our all new Diva-Tech base layers and hot new casuals. Well, its time for us to get ready for The Big East Powersports Show in Syracuse New York. We hope to see many of our fans there as well as meeting lots of new die hard sled fans! Until then, LET IT SNOW!
Divas SnowGear is excited to announce that we will be at the 2011 NHSA Grass Drags & Swap Meet from October 7th-9th in Fremont, NH. We will have all of our hot new 2011/12 Divas outerwear and casuals. This great event offers something for the entire family from snowmobile grass drags, to watercross, a look at all of the new 2012 models from the OEM’s, as well as a great swap meet and great shopping for those looking to gear up for the upcoming season. We will be located at space #97 on the backside of the swap area, across from Ecklunds & 509. We look forward to seeing all of you there!!
The New 2012 Divas SnowGear Divine Line
Divas SnowGear was built around a vision; a vision of one day turning a dream into a reality. While we’re still dreaming big, the reality is finally here and we’re proud to introduce the first women’s exclusive, 2012 Divas SnowGear Divine Line of snowmobile Jacket, Bibs and Gloves. After struggling and searching to find the perfect combination of feminine, stylish and well-built ladies snowmobile gear, we continued to come up empty handed time and time again, we thought we’d become an innovator in the industry and start a whole new trend. Our ultimate goal was to create a truly unique and exclusive line that was designed by women, for women who demand the look and function they both want and deserve, all at an affordable price. If you’re a sled diva looking for functional and cute snowmobile gear that’s without a doubt one-of-a-kind, Divas SnowGear is the perfect fit for you. Our products are slim, sleek, feminine, sexy, and divine just for you! Available fall 2011 at your local dealer or at www.divassnowgear.com.
Continue reading “Divas SnowGear rolls out a women’s-exclusive line of snowmobile gear”
Divas Snowgear unveils new women’s line
First ever women’s exclusive snowmobile gear line
Story by Staff, Jul. 20, 2011
Divas SnowGear has unveiled what it is calling the first women’s exclusive, 2012 Divas SnowGear Divine Line of jacket, bibs and gloves.
“After struggling and searching to find the perfect combination of feminine, stylish and well-built women’s snowmobile gear, we continued to come up empty handed time and time again, we thought we’d become an innovator in the industry and start a whole new trend,” Divas Snowgear says in a release. “Our ultimate goal was to create a truly unique and exclusive line that was designed by women, for women who demand the look and function they both want and deserve, all at an affordable price.”
Continue reading “Divas Snowgear unveils new women’s line”